Our approach
Clear processno surprises.
How we plan, build, and support your technology — and what you can count on from the first call to long after launch.
How we work
A clear process, start to finish.
No black boxes. You'll know what's happening, what's next, and what it costs at every stage.
- 01
Tell us what you need
You share the challenges you're facing or where you want to grow, and we show you where a technology solution could help.
You get: Discovery call & recommended solutions
- 02
Plan the roadmap
A clear feature list, timeline, and budget before anything gets built — no surprises later.
You get: Written roadmap, timeline & quote
- 03
Design the experience
An interface that gives customers everything they need without the clutter — every detail leads to action.
You get: Clickable designs for your review
- 04
Build in the open
You see working previews at every step and give feedback early, so you always know what you're getting.
You get: Live previews throughout the build
- 05
Test & launch
We test on real devices and real workflows before going live, and make the switch seamless for your customers.
You get: A tested, launched product
- 06
Support or hand off
We can keep improving your product month to month, or hand everything over clean and documented.
You get: Documentation, training & support options
Ways to work together
Engagements that fit where you are.
Whether you need something built, someone on call, or a stalled project rescued, there's a clear way to start.
01
Fixed-scope project
A defined build with a clear scope, timeline, and price agreed up front.
- Written scope & fixed quote
- Milestone-based payments
- Launch support included
Best for: New apps, automations, and digital presence projects.
02
Ongoing partnership
A monthly plan for businesses that want a technology partner on call.
- Reserved time every month
- Maintenance, updates & new features
- Monthly strategy check-in
Best for: Growing businesses with a steady list of improvements.
03
Project takeover
We step into an existing site or app, stabilize it, and keep it moving forward.
- Code & setup review
- Risk report & recovery plan
- Smooth transition, no downtime
Best for: Stalled projects or a developer who has moved on.
Our commitments
What you can count on.
These aren't aspirations — they're how every engagement runs.
A reply within one business day
Every inquiry gets a real answer from us, not an autoresponder.
Fixed quotes before work begins
You approve the scope and price in writing before we write a line of code.
Working previews throughout
See real progress every step of the way and steer it early.
Your code, your accounts, your data
Everything is set up in your name, with documentation to match.
Plain-language updates
Clear explanations of what's done, what's next, and why it matters.
No long-term lock-in
Support plans are month to month. Stay because it's working.
Why
The right fit for small businesses.
DIY builders leave you doing the work. Big agencies price you out. We sit in the middle — custom work, priced and run for small teams.
| DIY site builders | Large agencies | ||
|---|---|---|---|
| Built around how your business runs | Templates only | Yes | Yes |
| Who you work with | Just you | Account managers | The builder, directly |
| Ownership of code & accounts | Locked to the platform | Varies | Always yours |
| Priced for small businesses | Yes | Rarely | Yes |
| Ongoing improvement | Up to you | Costly retainers | Month to month |
Technology
Modern tools, proven foundations.
We build on widely used, well-supported technology — so your product is fast today and easy for anyone to maintain tomorrow.
Web
- Next.js
- React
- TypeScript
- Tailwind CSS
Mobile
- SwiftUI
- iOS
- TestFlight
- Cross-platform
Data & backend
- Supabase
- Firebase
- PostgreSQL
- Cloud functions
Growth & operations
- Analytics
- Search Console
- Scheduling & messaging
- AI assistants
FAQ
Common questions.
How much does a project cost?+
Every project is quoted up front based on scope. After a free consultation you'll get a written proposal — a fixed price for defined projects or a monthly rate for ongoing work. No hourly surprises.
How long does a typical project take?+
Most automations are up and running in 1 to 4 weeks, and mobile apps usually take 2 to 4 months depending on features. Digital presence projects, including a new website when one is needed, typically take 1 to 6 weeks. You'll get a clear timeline before any work begins.
Can you take over an existing website or app?+
Yes. We can pick up an existing project right where it left off, clean it up, and keep improving it — or rebuild it if that's the better path.
Do I own what you build?+
Always. You get full ownership of your code, content, and accounts, along with documentation so you're never locked in.
Do you only work with Detroit businesses?+
We're proud to be based in Detroit and love working with local businesses, but we work with small businesses anywhere. Most collaboration happens over video calls and shared previews.
What do you need from me to get started?+
Just a conversation. We'll ask about your goals, your customers, and the tools you use today. If you have a logo, photos, or written content, great — if not, we'll help.
What if I'm not sure what I need?+
That's what the free consultation is for. We'll look at how your business runs today and recommend the few changes that will make the biggest difference.
Build something that brings measurable results.
Tell us where your business is today. We'll show you where technology can take it.
Discuss your project